— CLIENT

Parkhouse / Aviva Investors

— DELIVERABLES

Book cover & dividers

Website creative

Social creative

The Little Book of Data is an award-winning publication by Aviva Investors that employs visuals, charts, and graphics to elucidate global trends such as inflation, AI, climate change, and geopolitics. The book underscores the importance of clear and accurate data presentation; with Its visualisations challenging preconceptions, highlighting key themes, and ensuring theories align with facts.

We were entrusted with the task of designing not only the Cover and internal divides for several editions, but also the design and production of extensive social media assets that accompanied and promoted the publication.

Working very closely with the internal content team, Parkhouse and The Dubs (who lovingly sculpted the charts), the goal was to create a visual cut-through style that unpacked the book and it’s engaging content; bringing the expertly curated content to life across multiple touch points including an extensive organic and paid social media plan.