The BGO Group

Integrated Brand Identity


The BGO Group


Integrated Branding

Design & Production

A Leader in Online Casinos, The BGO Group waved farewell to Paris Hilton and the late Verne Troyer as their main brand ambassadors and needed a fresh new look to represent their exciting and established brand.

Working closely with a 3D specialist, the production of a set of social gaming related icons for each brand product (Slots, Live Casino and Bingo) was created. These isolated symbols were then used to create an immersive world for them to live in. This premium branding was implemented not only on the website, but across digital marketing, emails, social media, exhibition stands, etc, and formed part of a larger Brand Strategy & Marketing Deck which was produced.


The new look and feel was very well received by not only key stakeholders and figures in the wider casino sector, but boosted bgo’s presence, both within on and offline comms.